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BYD to drive Apac growth with mainstream rather than luxury focus: regional sales manager

The debut of its luxury brand Yangwang in the area could be a few years out, as the China carmaker concentrates on boosting export numbers 

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Derryn Wong

Derryn Wong

Published Tue, Feb 11, 2025 · 05:00 AM — Updated Thu, Feb 13, 2025 · 11:54 AM
    • BYD has been previewing its most expensive models in the region, including the Yangwang U8 SUV that was on display at the Japan Mobility Show in late 2023.
    • BYD has been previewing its most expensive models in the region, including the Yangwang U8 SUV that was on display at the Japan Mobility Show in late 2023. PHOTO: ISHIYA KATSUTOSHI, JAPAN MOBILITY SHOW

    DESPITE introducing premium models and previewing luxury cars in the Asia-Pacific market, China carmaker BYD still expects mainstream models to form the bulk of regional sales for the next few years.

    BYD introduced premium brand Denza to the region last year, and has been previewing its luxury brand Yangwang at motorshows and other showcases.

    But Denza’s sales contributions will not be major and there are no immediate plans to introduce Yangwang to the region, BYD Auto’s general manager of Asia-Pacific sales Liu Xueliang told The Business Times.

    BYDCarsChinaElectric vehiclesAutomotiveAsia-Pacific

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