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Singapore firm anchors West Africa’s mega mine: Inside Winning International’s Simandou play

The company leverages the city-state’s connector strengths to reshape global high-grade iron-ore trade

Mia Pei
Published Mon, Oct 20, 2025 · 07:00 AM
    • Sun Xiushun, founder and chairman of Winning International, says that the company will continue to act as a collaborator to help Singapore firms tap Africa's potential.
    • Sun Xiushun, founder and chairman of Winning International, says that the company will continue to act as a collaborator to help Singapore firms tap Africa's potential. PHOTO: TAY CHU YI, BT

    [SINGAPORE] Winning International Group is a case study of how a Singapore company can marshal the city-state’s strengths to do business far beyond South-east Asia. Its Simandou mine in the mountains of Guinea in western Africa is now poised to reshape global iron-ore trade.

    Sun Xiushun, founder and chairman of Winning International, told The Business Times in Mandarin that Singapore has served as a “key enabler” in the group’s growth, from its beginnings in shipping to its mining and infrastructure businesses today.

    Sun, a former sailor, established a presence in Singapore’s shipping sector in 2006, leveraging the Republic’s finance, maritime and legal infrastructure to stitch together a China-Singapore-Indonesia bauxite corridor.

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