Taiwan’s Foxtron launches Bria EV model, eyes overseas markets

[TAIPEI] Taiwan’s Foxtron Vehicle Technologies, a joint venture between Foxconn and Yulon Motor, launched an electric vehicle (EV) model called Bria on Thursday (Dec 25).

Versions of the model will initially be sold at three prices, ranging from around US$28,600 to US$36,540, Foxtron said, adding that Bria is the first EV model to be made in Taiwan for export globally.

Last week, Foxtron said that it would acquire Yulon Motor’s Luxgen passenger-car brand for NT$787.6 million (S$32 million), and that it would launch its Model B EV in Taiwan under the Bria brand.

Under the deal, Foxtron acquires 100 per cent of Luxgen, including its five sales subsidiaries, sales outlets and employees, Foxtron said.

Following the transaction, Foxtron will take operational control, aiming to build a more comprehensive EV value chain in Taiwan, spanning product development, sales and after-sales services.

Foxconn, the world’s largest contract manufacturer for iPhones, owns 45.6 per cent of Foxtron and Taiwanese automaker Yulon owns 43.8 per cent.

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Foxtron operates a contract design and manufacturing services business model, under which it makes EVs for car brands. REUTERS