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TikTok dives into South-east Asia with e-commerce push

Guan CongHan Wei
Published Wed, Oct 12, 2022 · 11:07 AM

BYTEDANCE’S TikTok is cranking up its e-commerce foray into South-east Asia as the Chinese tech giant pushes to commercialise the popular short video app to create a new revenue stream.

During the first half, TikTok launched e-commerce businesses in Thailand, Vietnam, Malaysia, the Philippines and Singapore, expanding its presence to all major markets in the region. TikTok has been operating online shopping services in Indonesia, South-east Asia’s largest economy, since early 2021.

Since August, TikTok kicked off several major shopping events in the region to attract shoppers to the TikTok Sh…

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