Higher forex volatility driving more Europe firms to head abroad
Many trying model where customers, suppliers and factories use one currency
DeeperDive is a beta AI feature. Refer to full articles for the facts.
London
A DRAMATIC fall in the euro has created an opportunity for European manufacturers to enjoy cheap production costs at the bases from which they can supply world markets.
But after months of sharp shifts in foreign currencies, many of these companies are simultaneously reworking strategy in the hope that by the time of the next sudden tilt they will be operating in more diverse local markets around the world.
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