SUBSCRIBERS
I'm dreaming of a white Santa . . .
In Singapore, Caucasian Santas command a premium of 1.5-2 times over Asian Santas
Add BT as a preferred sourcePublished Thu, Dec 24, 2015 · 09:50 PM
Singapore
SINGAPORE may be pushing for fairer employment of locals over foreign talent, but there is one niche segment where demand for Caucasians is booming: the Santa Claus market.
It is a segment that is growing despite the slowdown in the broader events industry, which comprises large-scale affairs such as meetings, conferences and exhibitions.
Copyright SPH Media. All rights reserved.
