India's consumer goods growth hits 1½ year high on rural revival
THE consumer goods industry in the world’s most populous country clocked its fastest growth in a year and a half in the April-June quarter, as softening inflation drove demand even in the hinterlands, according to a report published on Thursday (Aug 10).
Demand for consumer goods has been under pressure in rural India, with higher prices of everyday essentials from milk to wheat flour forcing people to cut back spending on both other essentials and discretionary purchases.
However, inflation eased in April and May, bringing some relief for consumer goods makers like Maggi instant noodles-seller Nestle India.
In the June quarter, rural markets posted staggered growth, with sales volumes climbing 4 per cent on demand for staples as well as non-foods, improving from a 0.3 per cent rise in the previous quarter, market researcher NielsenIQ said.
Rural markets volumes had fallen roughly 2 per cent-5 per cent in the preceding four quarters.
“(The recovery in the rural markets) combined with a 21 per cent growth in modern trade augurs well for the upcoming festive seasons,” said Roosevelt D’Souza, lead, customer success, NIQ India.
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“Modern trade” includes large supermarket chains, while mom-and-pop stores make up “traditional trade.”
Overall, the value of the consumer goods industry rose 12.2 per cent in the April-June quarter, improving from a 10.2 per cent growth in the previous three months and clocking its best quarter in a year and a half.
Consumption growth, meanwhile, was at its highest in two years, helped by price cuts.
“The reduction in input costs, if continued to be passed on to consumers, will only increase consumption benefiting all three manufacturers, retailers and consumers,” D’Souza said.
However, growth could come under pressure given that India’s retail inflation likely accelerated to 6.40 per cent in July, as per a Reuters poll, breaching the upper end of the Reserve Bank of India’s 2 per cent-6 per cent tolerance band for the first time in five months. REUTERS
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