It's all about May as UK premier brands upcoming election her own

London

"THERESA MAY'S TEAM," screamed the banner at a London campaign event. In much smaller letters underneath was the name of her party, the Conservatives.

The emphasis on her personal brand not only makes electoral sense - the prime minister is far more popular than Labour leader Jeremy Corbyn going into the June 8 elections. But it will make lawmakers beholden to her when it comes to a vote on a Brexit deal.