RETAIL DISRUPTION

Online retail boom gets reality check

Share of online sales in Singapore tapers off, signalling tall order in offline-to-online shift for merchants

Annabeth Leow
Published Sun, Apr 25, 2021 · 09:50 PM

    Singapore

    LAST YEAR'S Covid-19 circuit breaker looked like boom time for e-commerce, as shuttered stores forced shoppers online.

    But cheerleaders of the digital economy might be disappointed one year on: The share of online sales in Singapore, which peaked at 24.9 per cent of all domestic retail in May last year, has since tapered off to 10.1 per cent as at this February.