Paris starts poaching business from London post-Brexit vote

London

WITH a quip about British fog and French frogs, Paris began an advertising campaign on Monday aimed at poaching business from London after the "Brexit" vote raised questions about the future dominance of Europe's top financial capital.

Billboards showing a green frog wearing a tie sporting the colours of the French flag and the slogan "Tired of the fog? Try the Frogs! Choose Paris La Defense" are being put up at London's Heathrow Airport and the London train station of the Eurostar, showcasing the French capital's business district.