The seeds for a new Orchard Road are already taking root

MANY of the ideas for the revitalisation of Orchard Road are still working concepts, with the government looking to gather feedback from private stakeholders and members of the public alike.

But the aim seems to be to turn the shopping and entertainment belt into a more comprehensive offering for visitors and to pay homage to its history, all while remaining a place of innovation and evolution.

Orchard Road has faced headwinds in recent years due in part to the growth of the suburban shopping scene, which has brought huge retail offerings to the doorsteps of Singaporeans. In addition, luxury brands that pull the affluent from South-east Asia to the strip have set up stores in other regional cities, and then there is of course, the growth of e-commerce.