SIM undergoes rebranding to reflect new ‘skills-based era’ of lifelong learning

WHEN Seah Chin Siong first became the chief executive officer of the Singapore Institute of Management (SIM) back in 2019, he described himself as a “firm believer and advocate” of lifelong learning and people development.

Three years into the job, those words continue to guide him as he oversees a major rebranding exercise at SIM, one that reflects a new “industry-focused and skills-based era” of lifelong learning for an organisation that was founded nearly 6 decades ago.

“I would like to call ourselves a lifelong learning institute, rather than one that’s just for private education,” he told The Business Times in a recent interview at his office at the SIM campus along Clementi Road. “People development is something that’s always been close to my heart. It’s about how to make everyone the best - not the best in the world, but the best that he or she can be in life.”