SMEs still facing 'very big' hurdles in export markets, says WTO director-general
He points out that although the technology is there, regulations and governments' collaborative efforts are lacking
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IN the digital world, the level playing field for big and small companies is supposed to be flat. In reality, small and medium enterprises are still handicapped as ever and face, according to Roberto Azevedo, director-general of the World Trade Organization, "still very big" hurdles in export markets.
The boss of the global trade watchdog, who was on a quick stopover in Singapore, conceded that such problems as those which used to plague small and medium enterprises should have been reduced at least, if not totally licked, with the Internet. Yet, he pointed out, SMEs continue to be ignorant about the regulations, requirements and procedures when they export to other countries.
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