South-east Asian shoppers seize on new e-commerce events

BRANDS are expected to head into the Singles' Day e-commerce event on Nov 11 on a wave of regional consumer interest, judging from the trend in recent months.

"Double Days" sales, such as 9.9 or 10.10, have proven to be big oppotunities for South-east Asian retailers, according to data from advertising technology company Criteo.

During 10.10 in October, sales in South-east Asia rose by 46 per cent versus the last two weeks of September, the firm's data showed.