STB, Alipay in campaign to woo more China tourists to Singapore
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Singapore
THE Singapore Tourism Board (STB) and online payment service Alipay will launch a campaign next month to attract more Chinese tourists to Singapore.
Under the Singapore Passion Ambassador campaign, a group of Chinese "ambassadors" will be selected from a pool of high-tier Alipay members and sponsored to experience one of three itineraries to explore unique attractions, food, and retail outlets, all of which are Alipay merchants.
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