STB, Alipay in campaign to woo more China tourists to Singapore

Singapore

THE Singapore Tourism Board (STB) and online payment service Alipay will launch a campaign next month to attract more Chinese tourists to Singapore.

Under the Singapore Passion Ambassador campaign, a group of Chinese "ambassadors" will be selected from a pool of high-tier Alipay members and sponsored to experience one of three itineraries to explore unique attractions, food, and retail outlets, all of which are Alipay merchants.