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Supermodels, CEOs and athletes do business in Rio's other Games
MNCs set up posh lounges and marketing schemes to woo customers in offsite venues, skirting IOC rules
Add BT as a preferred sourcePublished Thu, Aug 11, 2016 · 09:50 PM
London
IF you think the athletes in Rio are battling it out, you ought to see what corporations are up to.
From Heineken NV to Nissan Motor Co to Visa Inc, companies have set up ever more elaborate venues and marketing schemes to woo customers, sniff out future sponsorship deals, and push their latest product.
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