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Tarnished? Olympic brand mints money like never before

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Published Sun, Feb 18, 2018 · 09:50 PM

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Pyeongchang, South Korea

A LONG-RUNNING Russian doping scandal. Corruption scams. Major cities saying "no" to staging the Olympics Games.

If the International Olympic Committee (IOC) were a publicly traded company, its stock might be struggling to stay afloat in a sea of damaging headlines.

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