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Tech and data key to transforming the travel trade
Annual industry event hears ways in which visitors can get info easily and better deals for more enjoyable trips
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Nisha Ramchandani
Published Tue, Apr 17, 2018 · 09:50 PM
Singapore
THE tourism industry can use technology to sharpen marketing efforts, refresh tourism products and transform business processes for greater productivity, Trade and Industry minister S Iswaran said.
"Data, and our ability to harness this resource, is going to be a defining feature of how we go forward," he said in a speech at the annual Tourism Industry Conference.
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