Tesla overcomes Australia’s EV hostility with surge in sales
THERE has been a noticeable increase in the number of Teslas on Australia’s roads in recent months, a sign that one of the developed world’s most reluctant adopters of electric vehicles (EVs) is finally shifting.
The supply-chain logjams that last year stretched wait times for a new Tesla out to nine months, and inflated the price of second-hand Model 3s to A$130,000 (S$115,031), seem to be over.
A new top-range Model 3 Performance ordered today in Sydney for A$90,300 could arrive within a week, Tesla’s website shows. The same can be said for orders made in the United States, the company’s home market.
Some degree of sanity is also returning to Australia’s second-hand market. In August, lucky owners of barely used Model 3s could offload them to impatient buyers for between A$130,000 and A$138,000 – more than one-third above the price of a new one.
These days, there are dozens of second-hand Model 3s listed on Australia’s carsales.com. Some of them are just a year old and are actually selling – brace yourself – for less than the price of a new model. There is not a single used Model 3 anywhere in Greater Sydney going for more than A$100,000, based on the website.
Improving supply is helping to turn around a market that has long been an electric-car laggard. Australia’s previous government villainised the power and range of EVs for political gain – former Prime Minister Scott Morrison once claimed EVs would “end the weekend” because they could not tow a boat or trailer.
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The country’s relatively low adoption of EVs led carmakers to prioritise other nations for new models.
Australia’s current Labor administration, which took over last year, has introduced tax exemptions on new EVs. The government is also examining fuel-efficiency standards that could banish the most-polluting vehicles from the roads and make more room for electric cars.
“Supply is improving, though there are still some issues,” said Tony Weber, chief executive officer of the Federal Chamber of Automotive Industries, a group that represents the Australian car industry.
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Fuel-efficiency standards will boost the volume and range of EVs sent to Australia and increase demand, he added.
A year ago, as supply-chain snags from Covid-19 lockdowns in China held up car shipments, EVs accounted for less than 1 per cent of new-car sales in Australia. Last month, the figure was 6.8 per cent.
That is way behind leading adopters like Norway, where four out of every five new cars sold are zero-emissions vehicles. But the percentage of EVs in Australia appears to be headed only in one direction: Teslas, once rarities on the roads, are now ubiquitous.
The Model 3 is the country’s third-best selling car – electric or not – trailing only the traditional top-selling Ford Ranger and Toyota Hilux pickups. BLOOMBERG
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