Toyota meets ‘aggressive’ Apac entry of China carmakers with more EVs – and combustion engines
In a ‘multi-pathway strategy’, the Japanese automotive giant continues to offer conventional and hybrid cars in the region
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[SINGAPORE] Facing fierce regional competition from Chinese carmakers, Japanese automotive giant Toyota is banking on a strategy of continuing to offer combustion engine cars alongside ramped-up electric vehicle (EV) launches.
Offering this range allows the company to adapt to each of its markets, said Toyota Motor Asia vice-president Preston Tan in an interview with The Business Times.
“What we are seeing here is the aggressiveness of Chinese (carmakers)... Previously, we thought South Korean carmakers were our so-called competitors, but the Chinese are more aggressive than them.”
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