War has not dimmed shine of Central and Eastern Europe

THE outbreak of war in Ukraine does not seem to have shaken Singapore companies' interest in Central and Eastern Europe (CEE) and Central Asia, where opportunities remain in areas ranging from environmental sustainability to logistics.

For instance, the electrification of Poland’s public transport system could pave the way for Singapore companies offering “solutions that can improve energy efficiency, or provide sustainable consumer goods such as electric vehicles”, said Enterprise Singapore.

The region's “young and tech-savvy clientele” also means there are opportunities in areas such as fintech, edtech, blockchain and e-commerce, added the trade agency.