Will the British make Great Britain great again?
The brand power of Britain's physical and cultural empire will be vital as it charts its new path in a post-Brexit future.
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OBSERVING Britain's Brexit process over the last four years, I was often struck by one particular aspect - the widespread expressions of bafflement over why anyone would vote Leave.
In The Guardian newspaper last week, Gary Lineker, BBC presenter and former national footballer, said of Brexit: "I find it difficult to comprehend."
A visiting Cambridge University professor suggested to me last year, with typical British understatement: "You must find what's happening amusing."
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