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Because you're worth it: understanding luxury retail

Some fundamentals that investors need to look at when eyeing the luxury goods business

Burberry still has an image problem in the UK because it became the brand of choice for lower socio-economic elements of the population.

DOPAMINE. It's the pleasure-inducing brain chemical released when we treat ourselves to something new. And the surge of elation we get when we go to the cash desk and discover there's an additional 30 per cent discount? Well, that's the dopamine kicking in BIG time.

Of course, all...

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