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Aurum Land CEO tears walls down to build communities

Michelle Yong says boutique developer aims to differentiate itself not only through unique designs but also its lifestyle offerings.

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Lisa Kriwangko

Published Thu, Nov 25, 2021 · 09:50 PM

    DeeperDive is a beta AI feature. Refer to full articles for the facts.

    Singapore

    HAVING worked in academia and later as a management consultant, it was never in Michelle Yong's plan to join the family business.

    But when her father, deputy chairman of construction conglomerate Woh Hup, asked her to fill a gap and spearhead the property development subsidiary Aurum Land in 2007, Yong felt that it was a chance for her to "create real value and impact".

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