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THE STRATEGY ROOM

Aurum Land CEO tears walls down to build communities

Michelle Yong says boutique developer aims to differentiate itself not only through unique designs but also its lifestyle offerings.

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Lisa Kriwangko

Published Thu, Nov 25, 2021 · 09:50 PM

    Singapore

    HAVING worked in academia and later as a management consultant, it was never in Michelle Yong's plan to join the family business.

    But when her father, deputy chairman of construction conglomerate Woh Hup, asked her to fill a gap and spearhead the property development subsidiary Aurum Land in 2007, Yong felt that it was a chance for her to "create real value and impact".

    Property developersThe Strategy Roomleadership

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