Audiences are willing to attend events, turning up with much expectations. Most do not want to risk wasting an evening of possibly disastrous boredom, when a skim of the Internet or browsing through LinkedIn could provide the information and networks required. Time is, as it always has been, our most valuable asset.
EVERYONE has attended an event - from a cosy tête-a-tête to discuss a looming project, to large seminars where thousands gather to hear industry gurus speak. These are the places to make the right connections, receive latest updates, to see and be seen.