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Recipes for innovation, if you dare

This book has content for every leader to ponder. But which of Netflix's practices can be replicated, adapted or dropped entirely?

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Reed Hastings, CEO and founder of Netflix (left), and co-author Prof Meyer (right). The key principles of Netflix's culture are pitched by them as a scalable, replicable way forward for innovative companies worldwide. But some of its approaches need to be adjusted for the country-specific context.

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FOR a book that advocates dismantling rules, No Rules Rules: Netflix and the Culture of Reinvention comes with rather specific instructions on how to run an innovative, high-performing company in a constantly changing world. Its recipes, however, are not for the weak of stomach.

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