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Recipes for innovation, if you dare

This book has content for every leader to ponder. But which of Netflix's practices can be replicated, adapted or dropped entirely?

Reed Hastings, CEO and founder of Netflix (left), and co-author Prof Meyer (right). The key principles of Netflix's culture are pitched by them as a scalable, replicable way forward for innovative companies worldwide. But some of its approaches need to be adjusted for the country-specific context.


FOR a book that advocates dismantling rules, No Rules Rules: Netflix and the Culture of Reinvention comes with rather specific instructions on how to run an innovative, high-performing company in a constantly changing world. Its recipes, however, are not for the weak of stomach.


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