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50 years on, Rolex and golf are still linked

Swiss luxury watch brand says it will continue to be golf's 'most passionate supporter'

American golfer Jordan Spieth, one of many 'testimonees' of Swiss luxury watch brand Rolex. The company uses the word to describe those who lend their name to endorse the brand and its product offerings.


THERE is an omnipresence about the Rolex brand at most golf events - be in London or Los Angeles, Buenos Aires or Bangkok, Singapore or Seoul.

The golden crown on a green background has become so synonymous with golf (and other sports like...

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