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A clandestine approach to advertising

Wimbledon's technology and commercial partnerships are understated, in keeping with its commitment to a "tennis in an English garden" atmosphere

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Czech Republic's Tomas Berdych in action during his fourth round match against Austria's Dominic Thiem.

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Wimbledon

AS the world's oldest and most prestigious tennis tournament grows, a degree of quaintness remains essential.

While Wimbledon keeps up with technological and commercial demands, its commitment to maintaining the atmosphere of "tennis in an English garden" directs all...