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A clandestine approach to advertising

Wimbledon's technology and commercial partnerships are understated, in keeping with its commitment to a "tennis in an English garden" atmosphere

Czech Republic's Tomas Berdych in action during his fourth round match against Austria's Dominic Thiem.



AS the world's oldest and most prestigious tennis tournament grows, a degree of quaintness remains essential.

While Wimbledon keeps up with technological and commercial demands, its commitment to maintaining the atmosphere of "tennis in an English garden" directs all...