A clarion call for greater corporate sports sponsorship

WHAT a week it's been for Singapore's jiu-jitsu exponents. At the Southeast Asian (SEA) Games in Manila, where the sport made its debut at the regional competition, the nine athletes in Singapore's jiu-jitsu squad punched well above their weight with seven of them earning medals.

Two of them - Noah Lim and Constance Lien - clinched gold, with Lim overcoming his Thai opponent in the under-62kg final, and Lien defeating her Vietnamese adversary in the women's under-62kg category.

A little-known fact is that Goldbell Financial Services - a subsidiary of the Goldbell Group - sponsored seven of the jiu-jitsu…