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THE FINISH LINE

A priceless way to engage customers

Mastercard sheds light on why it spends big on sports sponsorship to connect consumers to their passions

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Australian tennis star Lleyton Hewitt (above) took part in the 2018 Australian Open, and, as a Mastercard ambassador, was also on hand for promotional activities during the tournament.

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Fans at this year's Australian Open in January.

WHEN it comes to sponsoring major sporting events around the world, Mastercard is leaving no stone unturned in its quest to stamp its mark on football, rugby and tennis, among other arenas.

Last month, the global payment services provider inked a three-year extension of its partnership...

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