SUBSCRIBERS

A priceless way to engage customers

Mastercard sheds light on why it spends big on sports sponsorship to connect consumers to their passions

Lee U-Wen
Published Fri, Mar 2, 2018 · 09:50 PM

WHEN it comes to sponsoring major sporting events around the world, Mastercard is leaving no stone unturned in its quest to stamp its mark on football, rugby and tennis, among other arenas.

Last month, the global payment services provider inked a three-year extension of its partne…

KEYWORDS IN THIS ARTICLE

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Lifestyle

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here