You are here

Ann Taylor, Chico's seek buyers to overhaul their ageing brand image

BT_20150226_DNFASHION26_1532194.jpg
In an effort to adjust to a culture where women are dressing younger than ever, Ann Taylor has begun using its Lou & Grey nameplate to offer clothing with an athletic vibe and brought in actress Kate Hudson (above) as a brand ambassador.

New York

WITH Ann Taylor and Chico's FAS Inc fielding takeover offers, would-be buyers must decide whether ageing brands can adapt to a culture where women are dressing younger than ever.

Ann Inc, Chico's and other chains that have long catered to older professional women haven't...

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes