Ann Taylor, Chico's seek buyers to overhaul their ageing brand image
Thu, Feb 26, 2015 - 5:50 AM
In an effort to adjust to a culture where women are dressing younger than ever, Ann Taylor has begun using its Lou & Grey nameplate to offer clothing with an athletic vibe and brought in actress Kate Hudson (above) as a brand ambassador.
WITH Ann Taylor and Chico's FAS Inc fielding takeover offers, would-be buyers must decide whether ageing brands can adapt to a culture where women are dressing younger than ever.
Ann Inc, Chico's and other chains that have long catered to older professional women haven't...