You are here

Brands see 'normcore' creators as 'millennial whisperers'


BEFORE "normcore" was a runner-up for the Oxford English Dictionary's "word of the year", before Jerry Seinfeld became the trend's unofficial brand ambassador, before New York Magazine introduced it to the world, there were just five 20-somethings on an art project.


BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to