Buying bags of surprises gains popularity in toy industry
Blind bag sales were up 60 per cent in 2016, increasing more than six-fold in the last three years
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FOR US$2.99, you can purchase joy, or disappointment, in the form of a tiny purple egg.
Sold in a "blind bag", you have no idea whether you'd get a rare collectible or a generic toy duplicated across thousands of other such bags.
Crack the egg, and out comes a little blue catlike figurine. It's a "common".
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