Canon’s Melvyn Ho with Olympic gold medallist Joseph Schooling. “Joseph is a really big role model to many. When he swims (at competitions), there’s a lot of action. I believe many sports photographers use our cameras, so it’s a great deal for us as a brand,” says Mr Ho.
OLYMPIC champion Joseph Schooling has inked a three-year deal with Canon as its new brand ambassador.
The 23-year-old swimmer, who turned professional in March, will front Canon's marketing campaigns across print and digital platforms till...