Corporate cost-cutting taking the sweet out of mooncakes

Singapore

THE upcoming Mid-Autumn Festival will not be as sweet for mooncake sellers as previous years, with corporate sales tapering off amid Covid-19.

Mooncake revenues are expected to suffer in 2020, as tighter belts and shuttered offices put the crimp on seasonal company gift-giving.

That's even as retailers turn to new online marketing channels to make up for the fall in corporate bulk sales.

While mooncake season comes but once a year, the pretty boxes of baked and snowskin treats can pack a hefty punch for the topline.

Sales of mooncakes "contributed a significant part" of food and bever…