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Disney raises prices of some US theme park tickets
[NEW YORK] Walt Disney said on Sunday it was changing the admission price for its US theme parks, raising the cost of some single-day tickets by almost 9 per cent.
Disney, which has a three-tier structure that charges visitors more during peak periods to help spread out crowds, said peak one-day tickets for a single theme park at the Disneyland Resort in Anaheim, California, would see the biggest increase, rising to US$135 from US$124.
Value and regular one-day tickets are now US$97 and US$117, respectively, compared to US$97 and US$110 last year.
One-day prices to the Magic Kingdom at Walt Disney World in Orlando, Florida rose 2 per cent to 4 per cent, with tickets there now ranging between US$109 and US$129.
The company also said it plans to make changes to its annual pass programme at Disneyland as well make its multiple-day tickets to Walt Disney World date-specific in order to help manage crowds, particularly as it prepares to open a new Star Wars attraction at both parks next year.
Theme parks are Disney's second-largest division, bringing in US$18.4 billion in revenue and US$3.8 billion in operating income for the fiscal year that ended in September, according to company earnings reports.