AI and Data bring A-game to sportscasting

IT'S October! For the past five years, the month has meant three things to me: Halloween; The Business Times' anniversary (that was on Oct 1); and The Women's Tennis Association (WTA) Finals.

The latter, which takes place in Singapore this week, is especially memorable as it marks its fifth and final run in the country this year; it will be held in Shenzhen from next year. Moreover, it looks to end things here on a high, serving WTA fans with the best digital and social experience yet.

Just take video. WTA's video offerings have never been stronger, in part thanks to its partnership with Ooyala, the Telstra-owned online video platform.

Ooyala powers live streaming and video-on-demand playout on WTA's website and mobile apps, and does everything ranging from ingestion a…