Seriously fun
Design thinking, an increasingly popular tool for corporate innovation, is all about empathy, ambiguity and learning through rapid prototyping and failure
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TWO Mondays ago, it wasn't the quietest of weekday nights around Clarke Quay, a popular nightlife spot in Singapore. In fact, there was a real buzz inside one of my favourite Mexican joints, Cafe Iguana, where I was chatting with an entrepreneur about a topic that is just as buzzy today - design thinking (DT).
Matthew Lynch, a New Zealander who now calls Norway home, is an advocate of this philosophy or mindset: "It is a map for dealing with the unknown, an approach that when applied, offers a roadmap for how to move forward through uncertain territory and to give yourself the greatest chance of finding interesting insights."
He consults for Pracademy, a Norway-based DT training company, and his work has taken him to Singapore, Dubai, South Korea and several parts of Europe to run corporate training programmes to help companies cope with business disruption.
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