Swipe right on art
What do you get when you marry Tinder, Spotify and Instagram? An app that lets non-art experts discover and buy art that they love.
IF you, like me, are pathetic at art but still appreciate a good painting and may even want to buy an artwork someday, ARTO could be your solution.
The Singapore-based startup, founded by Dutchman Jonie Oostveen, has created an eponymous app. Using its proprietary, artificial intelligence-powered "Art Recommendation Engine", ARTO helps art enthusiasts of all levels of expertise find artworks they like based on their preferences.
Mr Oostveen describes the app this way: "Take art as your main ingredient. Add a good dose of Instagram, blend it with Tinder and add a dash of Spotify, this is what you get, ARTO!"
Upon launch, the app shows an art stream (like in Instagram) in which you can scroll up or down to view more artworks. You can also tap "More details" on a particular piece to look at its title, artist, specs, concept and retail price. If you fancy a certain artwork, you can swipe right on it (like in Tinder) to indicate that you love it. The app will automat…
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