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DISRUPTED
The essence of success
Waft, a new startup in town, lets you customise your own perfume online, and delivers it to you in under a week
My customised perfume, which came in a chic black wrapper lined with bubble wrap and sealed with a label that said "Jac, welcome to the new you".
ONE Friday, I was on my way to dinner in an Uber when my driver asked: "Is that Dior?" I knew he was referring to my perfume, which was most definitely not Dior. So I said no. Then I paused - I wasn't sure if I wanted to add that it was Angel by Victoria's Secret, which I absolutely loved, but...
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