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Doing the java jive for a good cause

Starbucks's Christmas charity event, where festive coffee went at half price, helped raise S$68,000 for The Salvation Army.

(Above) Starbucks baristas at the 14th Starbucks Christmas Open House.

(Above) Starbucks baristas and a member of The Salvation Army at the Starbucks United Square outlet.

FOR GLOBAL coffee company Starbucks, engaging in sustainable social responsibility events has been a driving force since the opening of its first outlet in 1971. As the company embarked on a global expansion in the 1990s, so did its commitment to parlay its growing profile into doing even more...