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Don't call it dieting. It's 'biohacking'

Men - and the companies catering to them - have found new ways to refer to food restriction. They just aren't using the D word.

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Twitter founder Jack Dorsey said in an interview that he typically fasts on weekends and eats only one meal (of a meat and greens) on weekdays. But it isn't 'dieting' because for decades, that's what only women do. The word has become 'gender contaminated', as a recent article in The Atlantic said.

ONE night in college, a member of my four-person study group showed up with a bunch of Snickers bars from a campus giveaway. The only man in the group picked one up and casually read the nutrition label.

"Whoa, you'd never guess how many calories are in just one of these," he said....

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