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Instagram becomes art marketing tool

Galleries, auctioneers, dealers using social media to show available pieces

Antique dealer Mikki Towler uses Instagram to connect potential buyers with pieces that she has available, such as a late Victorian butchers display pig (right) and antique kitchen items (left).


THE singularity and relatively high cost of most fine art has made it resistant to sales on the Internet. There are not many collectors, it seems, who are willing to spend millions of dollars online. But Instagram has quietly become a commercial game-changer for the art market, a...

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