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It's not shopping, it's buying an 'experience'
More malls are crafting experiential escapades for millennials constantly searching for something more, such as Adrian Cheng's K-11 Art Mall in Shanghai.
Published Fri, Nov 23, 2018 · 09:50 PM
New York
SHHH. Do you hear that? It's the sound of wind whistling through the abandoned malls of America as the Cassandras of contemporary retail cry their doom through corridors lined with fronds of lonely greenery: the end of a way of shopping, and all that.
But trai…
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