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It's not shopping, it's buying an 'experience'

More malls are crafting experiential escapades for millennials constantly searching for something more, such as Adrian Cheng's K-11 Art Mall in Shanghai.

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Billionaire Adrian Cheng first began experimenting in 2009 with his K-11 Art Mall concept in Shanghai (above), Hong Kong and Guangzhou. These originally combined art and shopping elements - a mix of high and consumer culture previously seen as heretical in China.

BT_20181124_SHANGHAI_3626321.jpg
Billionaire Adrian Cheng (above) first began experimenting in 2009 with his K-11 Art Mall concept in Shanghai, Hong Kong and Guangzhou. These originally combined art and shopping elements - a mix of high and consumer culture previously seen as heretical in China.

New York

SHHH. Do you hear that? It's the sound of wind whistling through the abandoned malls of America as the Cassandras of contemporary retail cry their doom through corridors lined with fronds of lonely greenery: the end of a way of shopping, and all...

sentifi.com

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