Mattel injecting diversity into Thomas & Friends franchise
Thomas is getting 14 new friends, including 4 female trains and many from countries such as India, Brazil, China and Mexico
New York
THOMAS'S friends are finally getting a little more diverse.
With more than US$1 billion in annual retail sales, Thomas the Tank Engine and his locomotive pals constitute one of the world's largest preschool toy and television franchises. Created in 1946 by a British clergyman, Thomas has charmed generations of boys and girls - especially boys - by teaching gentle life lessons on the fictional island of Sodor.
But the property's old-fashioned sensibility makes some parents angry. In 2014, for instance, an essay attacking the Thomas & Friends series for a lack of diversity, among other things, spread quickly online after publication in The Guardian. Mattel, which bought Hit Entertainment, the owner of Thomas & Friends, for US$680 million in 2012, lists about 100 characters …
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