You are here

Mattel injecting diversity into Thomas & Friends franchise

Thomas is getting 14 new friends, including 4 female trains and many from countries such as India, Brazil, China and Mexico

Mattel has been eager to capitalise on its investment by finding ways to make the franchise more popular in fast-growing markets around the world.

New York

THOMAS'S friends are finally getting a little more diverse.

With more than US$1 billion in annual retail sales, Thomas the Tank Engine and his locomotive pals constitute one of the world's largest preschool toy and television franchises. Created in 1946 by a British...

Market voices on: