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New WTA chief exec outlines his priorities

Muguruza beats Safarova in her opening WTA Finals singles match; Kerber upsets Kvitova

Lee U-Wen
Published Mon, Oct 26, 2015 · 09:50 PM

Singapore

IT was on Sept 24 this year when Steve Simon received a phone call out of the blue. It was from the Women's Tennis Association (WTA) board of directors, asking if the 60-year-old would consider becoming the Florida-based organisation's new chief executive.

Just two days earlier, Stacey Allaster had stunned the sport when she announced her resignation as CEO - a position she held for six years - in order to spend more time with her family.

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