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Rwanda targets high-end tourist market

US$1,500 per person permit to see its gorillas is part of its high-value, low-impact strategy

Published Wed, Jul 26, 2017 · 09:50 PM

Volcanoes National Park, Rwanda

NICARAGUAN singer Hernaldo Zuniga brought his entire family to trek through the lush forests and mist-shrouded volcanoes of north-western Rwanda in search of mountain gorillas.

He described their encounter with the critically endangered primates as "an almost spiritual" experience, and said that it was the only reason they made Rwanda a stop on a trip that also included a safari in Kenya, and a tour of South Africa.

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