So your dog works as a model? Don't quit your day job
The same model is not always used in multiple campaigns and the pay is low as they're considered props.
AMY Peller, a marketing consultant who lives in Hoboken, New Jersey, was in the flagship Banana Republic store in London last winter when she looked up and recognised the model whose picture greeted her.
"I think I gasped or screamed and said, 'That's my dog!' "
There was her white labradoodle, Benny Hana, pictured in the middle of a party of other dog and human models on a grand staircase.
Benny has appeared in two ad campaigns and a calendar for his breed. Ms Peller says her pet's star turn has been an enjoyable bonding experience but it's not something she plans to quit her day job for, even if he does get more work.
"I view this as a fun extracurricular activity," said Ms Peller, who estimates that she and Benny earn US$500 per day on a shoot. And, she said, there are …
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