Sotheby's new CEO seeks to grow brand

New York

TAD Smith said he doesn't know much about art, but that didn't stop Sotheby's from tapping him on March 16 as chief executive officer of the 271-year-old auction house.

As the top executive at Madison Square Garden Co (MSG), Mr Smith - a Princeton University graduate who also earned an MBA from Harvard Business School - started an iPad app and targeted ads for arena patrons in the expensive seats and the nosebleed section.

The board o…