Sotheby's new CEO seeks to grow brand
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New York
TAD Smith said he doesn't know much about art, but that didn't stop Sotheby's from tapping him on March 16 as chief executive officer of the 271-year-old auction house.
As the top executive at Madison Square Garden Co (MSG), Mr Smith - a Princeton University graduate who also earned an MBA from Harvard Business School - started an iPad app and targeted ads for arena patrons in the expensive seats and the nosebleed section.
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