SUBSCRIBERS
Sponsors shy away from Winter Olympics
Recent scandals make it an especially awkward time for South Korea's leading corporate names to be plastering Olympic venues with logos
Published Thu, Feb 8, 2018 · 09:50 PM
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Hong Kong
WHEREVER they are held, the Olympics are a chance for big-name local sponsors to show home-country pride, associate their brands with athletic values and splash their logos before millions of eyeballs.
This month in South Korea is set to be different.
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